The Shaw and Partners Iron Series kicked off in style this past weekend, with defending champions and proud Shaw and Partners Brand Ambassadors, Ali Day and Lana Rogers, showing why they are still the ones to beat.   In the men’s elimination format, Ali Day continued his streak of excellence on Day 2, claiming victory after a relentless battle against rising stars such as Ryley Harland and Ethan Callaghan. Ali crossed the finish line first, ahead of Joe Collins and Conner Maggs, [...]

The wait is finally over! We are thrilled to announce the beginning of a new era for Surf Life Saving Australia’s elite event – the Shaw and Partners Iron Series – kicking off this Saturday, 14 December at Wanda, NSW! After 39 years as the Nutri-Grain Iron Series, Shaw and Partners proudly takes on the role of Naming Rights Partner, showcasing our enduring commitment to surf sports and its incredible athletes. This season, the Shaw and Partners [...]

Shaw and Partners co-chief executive Earl Evans is behind a major push to make competitive surf lifesaving part of the Brisbane 2032 Olympic Games, injecting millions of dollars into supporting surf sports competitions and athletes.   Mr Evans’ wealth management firm spends about 1 per cent of annual turnover – or $2.5 million – on supporting sports where its funding can supercharge growth, a decision he says has nothing to do with economic outcomes.   The firm has invested more than $5 million in [...]

We are extremely excited to announce that Shaw and Partners has entered into a prestigious 3-year partnership with Surf Life Saving Australia as the official Naming Rights Partner for their elite event: the Iron Series.   This iconic event will now be known as the Shaw and Partners Iron Series, replacing Kellogg’s Nutri-Grain.   This marks a new chapter in the 40-year history of the series, with a prize pool exceeding $400,000. Over the past eight years, Shaw and Partners has proudly backed major [...]